Geo Visibility

Show or Hide Website Content Based on Your Visitor’s Location

With Geo Content Visibility by Geoflow, you can dynamically control which elements appear on your Webflow site based on a visitor’s location, device, language, and more. Deliver a personalized, relevant experience to every user — without writing code.

  • Increase Conversions: Show the right content to the right audience
  • Localize Messaging: Display or hide content by 30+ geo properties
  • No-Code Setup: Add visibility rules with simple attributes
Content Geo Visibility

What is Geo Content Visibility?

Geo Content Visibility lets you control what content is visible to each visitor, using real-time location and device data. Whether you want to hide pricing for specific regions, show different benefits to international audiences, or adjust legal disclaimers based on location, Geoflow gives you granular control. This feature helps businesses optimize engagement, stay compliant, and convert users with contextual relevance.

By using location-based content personalization, you can transform a generic site into a dynamic experience tailored to each visitor — all within Webflow, and without touching code.

Benefits

What are the benefits of Geo Content Visibility?

Whether you're targeting international audiences, running region-specific campaigns, or simplifying your UI, this feature helps you deliver smarter, more relevant content automatically.

Target Region-Specific Offers

Display or hide discounts, bonuses, or localized promotions based on where your visitor is browsing from.

Improve User Experience

Reduce clutter by only showing relevant content — like language-specific sections or region-based benefits.

Increase Global Conversions

Serve personalized CTAs that reflect the visitor’s location, currency, or local customs to build trust and boost conversions.

Stay Legally Compliant

Easily show or hide region-specific legal disclaimers, cookie consent banners, or GDPR notices.

Optimize Site Performance

Reduce unnecessary DOM elements and improve load speed by hiding unused content for specific audiences.

Set It and Forget It

Once configured, Geoflow handles content visibility in real-time — no manual updates needed for international traffic.

How it works

Dynamic content made easy in Webflow

1
2
3

Install the Geoflow script

Set the visibility of any element on the current page, based on one or more conditions defined.

Configure Data Properties

See the Geoflow documentation and start configuring your data properties through custom properties.

Deliver dynamic content

Start personalozing your website based on 30+ Geoflow properties and get enriched form data.
Examples

Show Element In Europe

You will only be able to see the image if you are in Europe.

Name
data-geo-visibility
Value
continentName:Europe

Hide Element in Spain

You will only be able to see the image if you are outside of Spain.

Name
data-geo-visibility
Value
countryName:!Spain
Testimonials

What others are saying

“This looks incredible! I can’t wait to dig in here”

Mason Poe
Agency Founder

“Congrats on the launch! This looks incredible ”

Web designer

"Great job! Signed up for beta"

Josef E.
Webflow Developer

New lifetime member here!

Edgar Allan
Agency Founder

@dylanjharrocks has launched and it has launched beautifully.Great job

Hafiz
Webflow Designer

“Geoflow sounds awesome, great work!”

Agency Founder

“Awesome work we recently got into a similar problem and had to code it. Good to know finally a there is a solution to this”

Pranjal
Webflow Agency Founder

“I was *JUST* talking with @dylanjharrocks today for the first time and the problem he is solving with Geoflow is incredibly needed!

Edgar Allan
Agency Founder

Frequently asked questions

 How does Geo Content Visibility determine which content to show or hide?

Geo Content Visibility uses the data-geo-visibility attribute to evaluate conditions based on visitor data properties, such as country, device type, or language. If the defined conditions match the visitor's data, the element becomes visible; otherwise, it's hidden.

Can I combine multiple conditions for content visibility?

Yes, you can define multiple conditions within the data-geo-visibility attribute. Geoflow allows for both "match all" and "match any" logic, giving you flexibility in how content is displayed based on various visitor attributes.

Is it possible to reverse a condition, such as hiding content for a specific country?

Absolutely. Geoflow supports reverse condition values by prefixing the condition with an exclamation mark (!). For example, countryCode:!US will hide the element for visitors from the United States.

What types of visitor data can I use to set visibility conditions?

Geoflow provides over 30 visitor data properties, including country, city, continent, region, language, device type, operating system, time zone, and more. These can be utilized to create highly personalized content visibility rules.

Do I need coding skills to implement Geo Content Visibility in Webflow?

Not at all. Geoflow is designed to be no-code and low-code friendly. You can implement content visibility by adding simple data-geo-visibility attributes to your HTML elements within Webflow, without writing any custom code.

How quickly does Geoflow evaluate and apply visibility conditions?

Geoflow evaluates visibility conditions in real-time as the page loads, ensuring that visitors see content tailored to their data properties without noticeable delays.

Can I use Geo Content Visibility on exported Webflow sites hosted elsewhere?

Yes. Geoflow functions independently of Webflow's hosting. As long as the Geoflow script is included in your site's code, content visibility features will work on exported sites hosted on other platforms.

Is there documentation available to help me set up Geo Content Visibility?

Yes, Geoflow provides comprehensive documentation, including guides on setting up data-geo-visibility attributes, defining conditions, and utilizing various visitor data properties. You can access the documentation at Geoflow Docs.

Does using Geo Content Visibility impact my site's SEO?

Since Geoflow manipulates content visibility on the client side, search engines may still index hidden content. If SEO considerations are critical, it's advisable to manage sensitive or duplicate content through server-side rendering or other SEO best practices.

Dynamic content made easy in Webflow

Geoflow Properties
Country
City
Continent
Region
Language
Closest Airport
Device Type
Operating System
Time Zone
State
Currency
Dialling Code
IP Address
User Agent
IP Address
Page Referrer
Current URL
Motion Preference
Color Preference
Data Saver
Country
City
Continent
Region
Language
Cloest Airport
Device Type
Operating System
Time Zone
State
Currency
Dialling Code
IP Address
User Agent
IP Address
Page Referrer
Current URL
Motion Preference
Color Preference
Data Saver
Geoflow Features
Hide Element
Display Element
Replace Content
Add Text Variable
Auto-Populate Forms
Conditional JavaScript
REST API
Add or Remove Class
Bulk Add Select Options
Change Links
Capture Visitor Data
Dynamic Conditions
Hide Element
Display Element
Replace Content
Add Text Variable
Auto-Populate Forms
Conditional JavaScript
REST API
Add or Remove Class
Bulk Add Select Options
Change Links
Capture Visitor Data
Dynamic Conditions